De Pijp is one of Amsterdam's hippest neighborhoods, a favorite with the locals and especially the city's vibrant, young crowd. You can shop, eat well and, in particular, drink plenty of beer – but then you could hardly expect anything less from a neighborhood that has the Heineken Experience as its gateway.
However, beer comes later. You've got a whole day in De Pijp ahead of you and you've only just finished your breakfast; drinking anything other than coffee or tea might not be the first thing on your mind. Instead, head to the colorful Albert Cuyp Market: an Amsterdam institution that claims to be the largest of its kind in Europe. This is the perfect spot for picking up everything from spices, fresh fruit, and hummus to meat, fish, and a replacement for that bottle of shampoo you forgot to pack. Nearby there are plenty of other specialist shops, including boutique design stores and a shop dedicated entirely to cookery books. For lunch, head back to the market and treat yourself to a tray of 'kibbeling' (battered chunks of fried fish), 'poffertjes' (mini pancakes dusted with powdered sugar), or any of the other – admittedly unhealthy but lip-smackingly good – options.
Walk off your lunch with a stroll in Sarphatipark, or take a book and relax on the grass for a couple of hours. This park is a favorite local hangout, with students looking at that week's required reading and residents out taking their dog for a walk. Next, or if rain is stopping you from lounging on the grass, set off for the Heineken Experience. Tourist trap? Yes. But it's also great fun, and you'll get a couple of beers at the end to reward you for your efforts.
Head back to the Albert Cuyp Market, where you'll be treated to the spectacle of a dozen or so herons lingering around the fish stall as the traders start to pack away for the day. Their scavenging presence serves as a good reminder that you need to find something for dinner yourself. You're not short of options in De Pijp; from cavernous Middle Eastern restaurants to tiny Surinamese eateries, this is a neighborhood that ticks all the right foodie boxes and goes easy on the purse strings, too.
You can then look forward to joining Amsterdammers on a bar crawl around De Pijp, particularly around the Gerard Douplein and along its adjoining streets. Knock back yet more glasses of Heineken or splash out on a fancy gin and tonic or a local craft beer, and don't forget to order a plate of 'bitterballen.' They're delicious, trust us. Feeling the effects of the beer the next day? Head back again to the Albert Cuyp Market and pick up a glass of freshly-squeezed orange juice for some much-needed Vitamin C.
Want to spend a day in De Pijp or, better yet, stay overnight? Check out our TRVL Truly Wonderful hotels in De Pijp!