Horse racing – on a lake
By the end of the 20th century, winter sports were commonplace all over the world.
Arthur Conan Doyle's skiing prophecy
In 1904, writer Arthur Conan Doyle published a vivid account in Strand Magazine – now best known for publishing his Sherlock Holmes stories - of learning to ski.
The gamble that made St Moritz famous
The lake resort of St Moritz is the ultimate in chic. For this it can thank Johannes Badrutt, a hotelier, who struck a wager with four Englishmen staying with him during a summer spent climbing in the Bernina range.
Birthplace of winter tourism
Hello Switzerland, where a group of British tourists in 1864 started a fashion for winter tourism that continues to grow to this day. The birthplace of Alpine skiing was the spa village of St. Moritz, now a destination so exclusive that the town has even registered its own name as a trademark.