A gold-plated Porsche designed by Denis Simachev. Far from just being a practical mode of transportation, demand for vehicles like this is on the rise among Moscow’s New Russians, who flaunt their wealth in the most overt ways possible. More than 2,000 Porsches are sold a year in Russia and the company aims to double its number of centres in the country from 18 in 2012 to 36 in 2018.
Moscow – Been There

How bad taste can make for good photography in Moscow

Photo by Achim Siegmund

Moscow – Been There How bad taste can make for good photography in Moscow

I’ve been married to a Russian woman for eight years now and Moscow has since become my home. I’m completely enthralled by this city – by its beauty and by its extremes. I started a travel blog to share my experiences with the outside world, because many westerners still have a biased impression of Moscow to this day.

Achim Siegmund
Achim Siegmund

I’m a German native, born and raised in a small town not far from the original frontier between capitalism and communism. To me, Moscow was the capital of this strange other place and it has always held a particular fascination for me.

For westerners it represents a city of bitter cold, crime and poverty. The fuel in our car has been tapped and stolen countless times – maybe by the people that sleep near it and drink beer all the night – but the car itself was never damaged and the fuel cap was always neatly replaced.

I often go out with my camera to capture daily life here. The funny thing about Russia in general and the Novi Ruski in particular, is what the western world would refer to as scandalously poor taste: their shameless display of wealth, including half-naked girls. Well, at least it’s not boring and it certainly makes for great photos.

In the summer I went to a car show with a lot of fancy cars and even fancier women. But one dandy, I don’t know his name, beat them all. He hired designer Denis Simachev to have his Porsche plated in gold.

photo-report-02

Promo girls wash a sports car in Moscow. There are some 4million cars in the Russian capital and that number grows by some 600,000 a year. Despite the increasing number of New Russians in Moscow, Lada is still the number one car brand. Photo by Achim Siegmund

Achim Siegmund

Achim Siegmund

FinePix S9500

Aperture
ƒ/400/100
Exposure
10/3200
ISO
80
Focal
620/100 mm

Promo girls wash a sports car in Moscow. There are some 4million cars in the Russian capital and that number grows by some 600,000 a year. Despite the increasing number of New Russians in Moscow, Lada is still the number one car brand.

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