The former artistic center of Tel Aviv, Jaffa, is losing its position quickly to Florentin, a neighborhood where bohemians and artists are coloring the streets cool.
“Jaffa has become a bit bourgeois. It’s great for tourists.” says Asaf, a young journalist who runs the website for the newspaper Hareetz. “Now the Florentin neighborhood is on the rise,”
I head to Florentin on foot. The small size of the city lets you change neighborhoods, and atmospheres, without even realizing it. The reason Florentin is seeing a rise in good bars and interesting galleries that add to its artistic vibe is predictable: it is cheaper.
Florentin is on the radar of artists and other young creatives looking for new opportunities, it’s yet another Soho in the world of modern cities. Old warehouses are being turned into hair salons, outdoor restaurants or workshops for handmade furniture.
As I go deeper into the neighborhood, everything around me changes like a revolving stage set. The outdoor bars are filled with customers on laptops and smartphones, while the storefronts are original and fun. I can feel the optimism in the air. Florentin is amazing, Tel Aviv is such a liveable city. Asaf agrees with me and says: “Like me, thousands of young Israelis wouldn’t live anywhere else.”
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